Sticks down properly
This is excellent! The suckers mean it sticks to the floor well and the dogs can't pick it up and take it around the house. Also goes in the dishwasher.
Ten minutes of calm, spread thin.
Sustained licking is self soothing rather than just slow eating. That is why a smeared mat settles a restless dog through a bath or a nail trim in a way that a handful of treats does not.
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Why you'll love it
Repetitive licking releases calming endorphins, so a spoonful of wet food spread thin does more for anxiety than a handful of biscuits.
Stuck to the side of a bath or wall, it holds a dog's attention through the bits they hate: shampoo, brushing, nail clipping, ear drops.
Dogs that inhale their food swallow air with it. Spreading a meal across the grooves forces a pace their stomach can keep up with.
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Repetitive licking is a self soothing behaviour in dogs, which is a different mechanism from simply being distracted by food. It occupies the animal and settles it at the same time, and that combination is what makes a lick mat useful in exactly the situations where a dog is least likely to accept a normal treat.
The practical consequence is that timing matters. Put the mat down before the stressful thing starts rather than once the dog is already worked up, because an animal that has passed a certain point will not engage with it at all. Used preemptively during a bath or a nail trim, it often turns the whole event into something the dog tolerates without restraint.
Anything spreadable that is safe for the animal: wet food, plain natural yoghurt, mashed banana, pumpkin purée, or wet food thinned with a little water. Spread it thin and work it into the grooves, since the point is that the texture makes the food difficult to take in one pass. A thick layer defeats the design and disappears in seconds.
Count it as part of the daily food rather than in addition to it. Treats and extras should stay under about a tenth of daily calories, and a mat loaded twice a day quietly clears that on its own. Taking the smear from the measured meal keeps the arithmetic honest.
Freezing is the single most useful thing you can do with it. A frozen mat takes three or four times as long to clear, so ten minutes becomes closer to forty. Load several at once and keep them in the freezer, and a long occupation is available whenever it is needed rather than needing preparation.
The suction cups need a genuinely smooth surface. Tile, the side of a bath, a window or a smooth floor will hold; textured vinyl and grouted lines will not, and a mat that lets go mid lick usually ends up upside down. Press it down firmly and check it is holding before you commit. It goes in the dishwasher afterwards, which is worth doing rather than rinsing, because the grooves are exactly where residue lodges.
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The details
Loved by real pet parents
This is excellent! The suckers mean it sticks to the floor well and the dogs can't pick it up and take it around the house. Also goes in the dishwasher.
My puppy absolutely loves the lick mat. It's a great way to keep them busy and is very mentally stimulating. I recommend freezing the food you put in it.
It's good for small dogs, not for medium or large. We have a Yorkie and this is a perfect size lick mat, with multiple suckers on one side that make it immovable.
Stuck it to the side of the bath with a spoon of wet food smeared across it, and for the first time he stood still through the shampoo. The cups held for the whole wash, which I did not expect on a wet enamel surface. It peels off afterwards and goes straight in the dishwasher.
Spread with yoghurt it lasts about ten minutes. Spread and then left in the freezer overnight it is closer to forty, which is long enough for me to get a call done in peace. It handles the freezer and the dishwasher without complaint so I keep two on the go.
On the side of the bath and on the kitchen wall it holds fine. On our textured floor tiles it slides about and he ends up chasing it round the room, which rather undoes the settling part. It works, you just need a smooth surface for the cups to grip.
He used to finish a bowl in under a minute and then hiccup for the next ten. His wet food goes across the grooves now and it takes him a proper few minutes to work through it. Rinses clean under the tap if I cannot be bothered with the dishwasher.
The listing does say it suits small to medium pets and that is fair, but I had it in my head as bigger. For our terrier it is about right, for a large dog I think you would want two of them. The silicone quality is good and there is no smell off it at all.
Stuck it to the wall at nose height with peanut butter on it and got all four paws done for the first time in two years. He was so busy licking he barely noticed what I was doing. It is the cups on the back doing the work and they hold on painted plaster surprisingly well.
Good questions
Anything spreadable and dog safe: wet food, plain yoghurt, xylitol free peanut butter, or soaked kibble mashed with a little water.
Yes, and you should. Freezing a loaded mat for an hour turns a two minute snack into a proper twenty to forty minute job.
It suits small and medium pets best. Large breeds will clear it quickly, so use two or step up to a bigger mat.
It suits small and medium pets best. A large dog will clear it faster than a smaller one, so freezing it is worth doing routinely rather than occasionally.
Yes, and it works particularly well during grooming for cats that dislike being brushed. Use wet cat food or a little plain yoghurt rather than anything rich.
Take it away, since silicone is not a chew toy and pieces should not be swallowed. Supervise the first few uses, and for a committed chewer a hard rubber food toy is the safer choice.
Last reviewed 30 August 2026
Advice

Buy for how your dog chews, not for how tough the packaging claims to be. And apply the thumbnail test before anything goes in a mouth.
6 min read